Why has Starbucks been so successful worldwide? Nike monitors that region thoroughly to find opportunities for community engagement, and the result has been explosive growth. One of the company's latest products is Nike FuelBand, a wristband that calculates the amount of energy spent during a day. Nike's competitors had by then developed their business in this segment. Going miles ahead of its competitors with a user community of more than six million people, Nike products were not just dressing up the athletes but also coaching the masses who wanted to be like athletes. Nike Inc.’s International Strategy Nike Inc. defines its international strategy based on three core strategic questions (This international strategy is also valid for Turkey): What new business concepts could enable NIKE, Inc. to thrive in a sustainable economy? Nike owns 31% of the global footwear market with an average of shoes sales that reach 120,000,000 pairs (Statistic Brain, 2017). So, they moved on from being distributors of athletic footwear to designers and manufacturers of athletic footwear and took full control over their value chain. Nike was also quick to seize the opportunity offered by social media to engage with a wider customer base so much so that it is now able to link its new hi-tech gadgets to social media platforms. The company released the Nike app in China this past quarter, and it was downloaded 1 million times on the day of the launch, making it the top shopping app in all of China. The whole evolution process has managed to change the concept of what a regular apparel seller is. By doing so, they minimise the scope of their corporate responsibilities, concentrating on activities that add the highest value. With this, iPhone/iPod users can map out their running route and later share it with their Facebook friends. An effective distribution strategy would be key for Nike. Former CEO Phil Knight said in his book Shoe Dog, "Business is war without bullets," and Nike knows that to keep its top spot, it can't let up on the offensive. Cumulative Growth of a $10,000 Investment in Stock Advisor, How Nike's and Starbucks' Global Strategies Keep Them Ahead of Competitors @themotleyfool #stocks $SBUX $NKE $ADDYY, Nike Continues Drawing Bullish Analyst Predictions, Copyright, Trademark and Patent Information. Its image as a technological front-runner and high status symbol gives it an edge in sales, and no other athletic shoe company can quite match it in terms of revenue and innovation. The shoes had two interdependent bags with compressed air inside. In many ways, Nike is hard to beat, too. The series had three ads featuring young sportsman Bo Jackson who campaigned on the benefits of a new cross-training pair of Nike shoes. Nike didn’t build its … Nike Global Expansion. Nike's tech growth was also accompanied by social media initiatives. In 1973, they called their brand Nike after the Greek goddess of victory. Adapting from their origins of supplying trainers to athletes, they’ve evolved to focus on everyone, all across the globe. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand. This idea of getting a consistently quality product, no matter where one is in the world, seems to translate across countries and cultures. 2. Nike is headquartered in a state of art building that has a lake and more excellent and extraordinary facilities for its staff. Nike has captured approx. To ensure success, Nikes managers must continually examine and improve strategies and approaches used in the 10 strategic decision areas of operations management. It also gives endless chances for customer segmentation and product differentiation, the pillars of any marketing strategy. A strategic objective based on the cost leadership generic strategy is to grow the company’s competitive advantage through new technologies to reduce production costs. All the rest (calculation, storage, integration) was done by the iPod. Today, the estimated market value of Nike is about $10.7 billion. It has been pushing the technological boundaries of innovation to offer its customers new products and also differentiate itself from its competitors. Overall, revenue was up 6% year-over-year. The page on Facebook does not say much about the FuelBand. Many of the high-end luxury shops are understandably quiet, but Starbucks is hopping. The Nike marketing strategy, in summary, is, invest heavily in marketing, use emotional advertising that every human being can identify with, offer premium products at premium prices and sell their products primarily through 3rd party retails stores. A design student Carolyn Davidson created the famous 'swoosh' logo for $35. 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